DIRT TRACK RACING GOES HI-TECH | PaintBox Labs, a minority-owned digital media production company and partner to ThinkDiffusion, an AI creative platform and studio launched in 2023, joined forces with the B-Mod Nationals at Brownstown Bullring in Illinois to film the raceway event as part of a sports media platform and film project, which showcased how it integrates AI technology in telling the stories of determined people defying the odds to ascend from underdogs to champions.
GENERATIVE AI DESIGNED RACE CAR WRAPS
The B-Mod Nationals are one of the biggest races on the dirt track circuit, attracting 150+ entrants, seven of them had their vehicles wrapped in designs created by ThinkDiffusion’s design team using their proprietary generative AI tool. This timely collaboration with Josh Carroll, the event promoter, will be featured in an episode of the PaintBox Labs produced, new docuseries called, “Finding The Underdog”.
BRINGING LIGHTS, CAMERAS, AND ACTION TO RACEWAY FANS
Episode #2 of the Finding The Underdog docu-series, features raceway pioneers, promoters, dirt racing families, business owners, and passionate fans from around the St. Louis and Illinois raceway communities. It follows the Dean Patrick Racing Company and various racing teams as they compete against some of the best clay and dirt racers from around the U.S.
WIN A CHANCE TO HAVE YOUR DIRT RACE CAR WRAPPED
Activities at the B-Mod Nationals started on Thursday, October 10th with practice runs by the drivers, behind-the-scenes interviews with event organizers, and a live band performance in the evening, culminating with the races on Friday and Saturday, October 10th and 12th in Brownstown, IL. There was a special Finding The Underdog media day event held on Saturday afternoon so that raceway fans could learn more about the series, have a meet n’ greet with the Finding The Underdog drivers, participate in photo ops, and sign up to win a chance to have their dirt race car wrap designed by ThinkDiffusion.